Nike Sees Sustainability As A Competitive Advantage

“We are a global company and what we are seeing across the world is that sustainability is fast becoming a competitive advantage, at the national economic level and at a local level,” says Hannah Jones, Nike’s vice president of sustainable business and innovation to Lake Oswego Review.

She also said, “In the past, sustainability was seen as a moral value, as being in conflict sometimes with growth and profits, investments and bottom line. What we’re increasingly seeing is sustainability is an enabler of value creation. That’s a fundamental change in the discussion and narrative. You unlock this old mythology, that green means you can’t be as good in performance or profit. You unlock the ability for people to say, “Why don’t I do this?”

Recently, we heard a lot about sustainability initiatives by Nike such as jerseys made of recycled plastic bottles and organic cotton. The company also released its Environmental Apparel Design Tool last year that claims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.

According to Hannah Jones, “This tool is about making it simple for designers to make the most sustainable choices right at the start of the product creation process. Over the past four years it has proved to be invaluable at Nike and has helped us create products with a higher sustainability standard.”

Nike is one of the big companies (like Wal Mart, Marks& Spencer etc.) that are absorbing sustainability in its corporate fabric and claiming that profit and sustainability go hand in hand.

Photo Courtesy: The Climate Group

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