Everything An Eco Shopper Would Want

They staged a few flash runway shows recently, rolling out green carpets to people on the streets of New York and they did not just made headlines for sustainability thereafter but also informed an average American about terms like eco-chic. Modavanti is a shopping website which offers ethical fashion in the most stylish forms. The […]

Finch: Shanghai’s Local Design Movement

When fashion designers Heather Kaye and Itee Soni decided to leave New York and New Delhi respectively to head for Shanghai, they had their own reasons. But when they met, they had only one reason to start a small scale local design movement: social and environmental responsibility. Heather and Itee founded Finch in June 2010. […]

Designer Joyjit’s Bread & Dreams

Fashion Designer Joyjit Talukdar has introduced his latest organic Autumn Winter collection called ‘Bread & Dreams’ under his sustainable fashion label Ela. Bread & Dreams is an ode to profound human emotions. The name refers to the fusion of basic necessities and fantasy. The collection tries to embody two words that more or less sum up […]

Fair Trade Brand For Shops In India Launched

On World Fair Trade Day, India’s Millennium City Gurgaon saw the launch of Fair Trade India, billed as India’s first Fair Trade Brand for Shops by Fair Trade Forum India. FTF-I, working in coordination with the World Fair Trade Organization, is the national network for Fair Trade in India. Through 75 member partners, FTF-I says […]

H&M: Gaining Influence Over Cotton

“To continue our efforts to play as full a role as possible throughout our operations, we have made sustainability the responsibility of all departments in the company. This means that we move further towards integrating social and environmental concern into the daily decision-making for everyone at H&M,” says Karl-Johan Persson, CEO, H&M in the company’s […]

Lets Make it a Green Mother’s Day

Mothers are special. And so is mother earth. This Mother’s day, you can make your own eco-friendly gesture as you buy a gift for the lady who gave you the gift of life. The thought that goes with a green gift is sure to impress your mom.  Here are a few ideas: 1. How about […]

IKEA to Use Only Better Cotton

Presenting its Sustainability Report 2010 , Swedish company IKEA has pledged to switch to 100% better cotton by 2015, committing itself to using sustainable cotton that adheres to Better Cotton Initiative (BCI) standards. “Our engagement has continued to generate very encouraging results, despite devastating floods in Pakistan, and the share of more sustainable cotton in […]

H&M Organic Cotton Use Jumps 77 per cent

Hennes & Mauritz (H&M) used 15,000 tons of organic cotton, over three times its targeted amount, in 2010, says the company’s Conscious Actions Sustainability Report for 2010. H&M says that it used more organic cotton than ever before, far exceeding its goal of 4,500 tons. According to the report, this increase of 77 percent compared […]

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H&M's Conscious Collection



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