Shazia Saleem’s Fresh Look to Brocade

She takes a traditional, heavy, rich brocade and converts it into a dress that can be worn by a woman in New York or London. Shazia Saleem, a London based fashion designer with a high fashion label of the same name, has roots reaching to Varanasi, a city in India where thousands of weavers weave […]

Akaaro’s Handcrafted Clothes Write A New Script

Handcrafted and handwoven clothes are often stereotyped in India. Designer Gaurav Jai Gupta knew this when he started his sustainable fashion brand ‘Akaaro’. He decided to make contemporary woven textiles, which were converted into classic as well as conceptual designs, giving lots of stress on handcrafting. The result was a new genre of fashion that […]

“Path To Sustainability Doesn’t Pass Through Fast Fashion Retailing”

As organic fashion gains popularity across the world, more and more clothing brands seem to be interested in joining the bandwagon. However, not all of them come up with fashion that truly resonates with sustainability. Howard Brown, co-founder of the sustainable clothing brand Stewart+Brown believes that the Ethical Fashion Movement needs true supporters. He says,”The […]

Timeless Style With Substance

Even though sustainable fashion world has moved from its yoga pants days and ventured into designer lines, a fashionable shopper still faces her sets of dilemma while looking for clothes that can green up her wardrobe. Let us face it; style is a big priority while buying clothes. Thankfully there are a few designers realizing this and […]

Organic Fabric Is Going Places With Wendell Rodericks

For him, less has always been more. Clean cuts with minimum fuss and maximum style. Along with minimalism, he has also been associated with the word eco friendly for almost 20 years now. He lives in Colavale, a humble village in Goa and has also done his bit to support the Goan traditional Kunbi sari. A […]

Auralis’ Organic Footprint Makes Good Business Sense

Talking about fashion industry and sustainability, we all know that it is easier said than done. There are lots of challenges to face and temptations to resist. However, designers are coming forward with sustainable collections, proving it is possible indeed to go green despite all the bottlenecks. So what drives these designers? How do they […]

‘Organic Cotton Is Simply About Going Back To Your Roots’

“The most fascinating part is not just about designing an organic line, but also creating an awareness amongst people about the long term benefits of organic cotton and how it is not just beneficial for the individual but also for the environment,” says Joyjit Talukdar who recently showcased his collection ‘Ela’ at Wills Lifestyle Fashion […]

Indian Origin Designers Turn to Eco Fashion

Following the footsteps of international fashion designers, Indian origin designers from the US, Canada and UK designers too are standing up for the cause of eco fashion, says a news report in Indian Express. A few of them are playing significant roles.   Swati Argade, USA This Indian American designer uses hand woven fabrics and […]

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H&M's Conscious Collection



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