Organic Fabric Is Going Places With Wendell Rodericks

For him, less has always been more. Clean cuts with minimum fuss and maximum style. Along with minimalism, he has also been associated with the word eco friendly for almost 20 years now. He lives in Colavale, a humble village in Goa and has also done his bit to support the Goan traditional Kunbi sari. A […]

Mantis World Changing Lives For Tanzania’s Workers

Delivering the world, not costing it. That is the tagline of a clothing brand called Mantis World  which strives to give something to the community. The brand  supports Tanzania’s textile sector and economy in its own way. Founded by Prama Bharadwaj with a desire to change the lives of workers in Tanzania, Mantis World employs more than 2000 people in […]

Speaking Green To Save Wildlife

With clothes that have prints asking the world to save forests and wildlife and fabrics like organic cotton and bamboo, Do U Speak Green, India’s first eco-friendly webstore is asking consumers to speak green, for the sake of forests and cotton farmers. The ethical clothing brand is an initiative by Fusion Clothing Company which has […]

‘Organic Cotton Is Simply About Going Back To Your Roots’

“The most fascinating part is not just about designing an organic line, but also creating an awareness amongst people about the long term benefits of organic cotton and how it is not just beneficial for the individual but also for the environment,” says Joyjit Talukdar who recently showcased his collection ‘Ela’ at Wills Lifestyle Fashion […]

CottonConnect: Creating Sustainable Supply Chains

CottonConnect engages with retailers to make their supply chains more sustainable, efficient and traceable. With the aim of reaching out to more than 100,000 farmers and a million acres of land for sustainable cotton farming practices over the next four years, CottonConnect hopes to impact positively the lives of more than 500,000 farmers and their […]

Fighting Poverty Through Trade

Traidcraft, a UK-based fair trade organization, established in 1979  fights poverty through trade, helping people in developing countries to transform their lives. In India, Traidcraft works to create demonstration models with farmers and engages in advocacy of issues that adversely impact small farmers. Traidcraft earlier this year helped launch the fair trade label ‘Shop for […]

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H&M's Conscious Collection



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