Yoga Clothing And Sustainability

gaiiamIn an exclusive report in fibre2fashion, yoga clothing makers talk about the increasing need of sustainability along with style as the customer demands are changing these days.

“Our customers have been very vocal about wanting more organic cotton products and the challenge is making technologically advanced styles in better or equal versions with sustainable blends,” says Ms. Terry Matera, director of clothing and accessories at Gaiam, a lifestyle brand that sells products catered toward health and sustainable living.

“Our consumers are willing to spend a little more and there is an increase in demand for organic or eco fabrics that are comfortable, have a freedom of movement and can take the wearer to and from class with style,” she adds.

Read the full story: Yoga apparel makers stress on importance of sustainability

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